Most business owners and managers know why their customers enjoy their products or services. There are often a lot of anecdotal stories that drive assumptions about what customers really need or want; however, how much of that is based on fact? Knowing what your customers really want can improve your products and services, which can lead to a healthier bottom line.
If you interviewed each of your sales representatives and customer service teams about customer preferences or trends in product sales, you’d likely get an array of responses. You may also have your own idea about which products are the hottest sellers; however, much of this insight is often based on assumptions and gut feelings, which may not prove to be a reliable source when making strategic plans. Get to the real heart of customer needs and demands by implementing a customer relationship management (CRM) solution.
An integrated CRM solution, such as
Microsoft Dynamic CRM also offers a streamlined way to collect data from your sales and customer service teams, social and online sites, mobile, and other commonly used channels in today’s ‘always on’ marketplace. Social interactions, combined with real-time sales data can provide just the insight you need to get to know your customers better so that you can deliver prompt, accurate, impressive customer service.
You can’t trust the future of your business or customer satisfaction to guesses or gut feelings. Contact Columbus to learn how you can get to know your customers better with CRM.