Responding to customer inquiries in a timely an efficient manner is key to business success today, and the web is full of advice on how to improve customer service, some of it more useful than others. This post was written for those of you who find yourself wishing that you could make the process of finding and responding to customer questions simpler and less time consuming.
If you are unfamiliar with it, Parature, the cloud based customer service solution that seamlessly integrates with Microsoft Dynamics CRM offers a host of great features. However, the true beauty of this system lies in the fact that it gives your customer service team a one stop shop for handling all service requests. Whether your customers prefer to interact with your company through Facebook, Twitter, live chat, or any number of additional communication channels, chances are Parature integrates with each of them. That way, your customers enjoy the convenience of choosing the communication method they’re most comfortable with, while your sales reps have a single portal through which they can read and respond to all requests, regardless of where they originated from. And, to further improve the efficiency of your customer service department, Parature’s customer portal connects to your organization’s own knowledge base or wiki so that service reps always have the resources they need to find answers to customers’ questions, right at their fingertips.
Ready to see for yourself how to improve customer service with Parature and Microsoft Dynamics CRM? Check out the demo video below.
As you can see, Parature and Dynamics CRM revolutionizes the way your customer service team interacts with customers. No more do they have to waste valuable time hoping from website to website, checking to see if any new questions or comments have been submitted. Now, they can perform all their work in one centralized location and never miss a single message.
Want to learn more about Dynamics CRM?
Not sure whether Dynamics CRM and Parature are a good fit for your business?
By: Laura Heinbockel, Intelligent Technologies, Inc., a North Carolina Microsoft Dynamics CRM partner