Dynamics CRM 2015: It's More Than CRM

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The Microsoft Dynamics team has recently released some great new ads showing how various Microsoft technologies will work together in Dynamics CRM 2015.

The first ad is “Microsoft Dynamics CRM for your Business

This ad packs a lot into about 2.5 minutes, so let's dissect it and take a closer look at what is going on.



Annie uses Cortana to check CRM and see Social Listening data about a campaign.


Based on social sentiment, she asks Cortana to show her some forest images


She designs an ad in Dynamics Marketing


After the ad is published she monitors social sentiment in Social Listening


She tracks the impact of the campaign on sales in Dynamics CRM


Using Cortana, she sets a reminder to herself to create an app that calculates customer savings, then sends it to the sales and service team.


Cortana tells Annie that traffic is heavy and go get Dexter. We aren’t sure who Dexter is. We are back at the restaurant, so the entire sequence was a daydream.


And the tag tells us that the dream is a reality with Dynamics.

Comment: I think the ad does a great job of painting the vision of how CRM, Microsoft Dynamics Marketing, Social Listening, and Cortana can work together. It is about much more than CRM—it is about how Microsoft Dynamics can help your business get your message out, listen to customers feedback, and impact sales.

While the video is called “Microsoft Dynamics CRM for your Business,” we never actually see CRM. We see Social Listening, we see Dynamics Marketing campaigns, but we don’t see Dynamics CRM. This is because Dynamics CRM is the glue that holds all of these pieces together—while we are looking at a chart in Social Listening, Dynamics CRM brings all of these pieces together and shows us how the social sentiment relates to the marketing campaign and results in increased sales.

The Cortana integration is a new feature recently announced, and the functionality to be included in Dynamics CRM 2015 has not yet been officially published. This video should not be considered a demonstration of the Cortana functionality that will be in Dynamics CRM 2015, but rather a vision of where the product is going.

This article from PC World includes details of what commands will be supported with Cortana in Dynamics CRM 2015. For a more real-world demonstration of the Cortana (and Siri) integration coming in Dynamics CRM 2015, see this video demonstration by Fred Studer.


by Customer Effective

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