Savvy businesses can gain control and insight into their business operations with an enterprise resource planning (ERP) solution. You can extend that insight and learn more about your customers with a complementary customer relationship management (CRM) solution. When integrated, ERP and CRM can provide a 360 degree view of your customers from initial contract through post-sales activities.
Many businesses implement an ERP solution to manage financial, supply chain, inventory, and other important operations. A robust ERP solution can streamline common tasks, making it easier for your people to enter and access business data. However, sales and marketing operations are often left to their own devices, disconnected from the business management system even though they also provide business-critical data. Integrating a CRM solution to your ERP software can further streamline operations and provide the visibility needed to drive growth.
By connecting ERP with CRM, you can gain greater control and insight over customer activities from initial contact through to the sales process, and make connections with other business activities. The business intelligence and reporting features of robust business solutions, including
Utilizing a single, centralized database that holds both business and customer data can make it easier to enter, access, and analyze the data you need in order to make the swift business decisions that drive productivity and profitability. Contact Sherwood Systems for more information about getting to know your customers and your business better by integrating ERP and CRM solutions.
By Sherwood Systems,