Microsoft Dynamics CRM 2015: Collaboration is the Name of the Game

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Microsoft recently announced that the Microsoft Dynamics CRM 2015 release  will enable firms to achieve ongoing communication between different departments to constantly stay on top of changing customer demands. Microsoft Dynamics CRM is among the leading CRM solutions on the market, continuously adding functionality to assist adopters in their specific industries. Next year’s suite figures to focus on collaboration between sales reps and marketing departments.

In addition to launching Microsoft Dynamics CRM 2015 during the fourth quarter of 2014, Microsoft also plans to release updates to its Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing solutions in the same period. The upgrades incorporate many of the tech giant’s other tools, including Office 365, Yammer, Power BI, SharePoint, Skype and Lync.

Microsoft explained these new improvements will make communication between sales and marketing teams stronger. Personnel can view marketing campaigns and gain insight into customer preferences to achieve more personalized client experiences.

Bob Stutz, corporate vice president of Microsoft Dynamics CRM, said while other vendors offer disparate solutions, Microsoft made unifying its services a key differentiator between itself and the competition. The collaboration enhancements were designed to drive business growth. “This means that marketers and sellers can work more closely together to engage customers, bridging the chasm between marketing, sales and service to truly deliver end-to-end experiences that customers will love,” Stutz explained.

In addition to the collaboration benefits of the new Microsoft Dynamics CRM system, Microsoft is also touting the suite’s recommendation capabilities. The software suggests products to up-sell and cross-sell to improve sales across the organization. The Guided Sales Processes function should help businesses achieve their desired sales outcomes and make sure corporate policies are followed regardless of the platform in use.

Let Beringer help with your CRM needs
Microsoft will always do its part and release significant upgrades to its solutions, making it necessary for organizations to stay on top of these important developments. Although these improvements are effective at adding additional value to Microsoft products, some companies simply lack the IT resources to make sure everything is in working order at all times. Firms currently using Microsoft Dynamics CRM that want to take full advantage of these new improvements for the 2015 release or businesses planning a CRM implementation can benefit from seeking outside assistance.

If your business wants to make the most out of Microsoft Dynamics CRM, the updates found within the 2015 release and future installments, contact Beringer Associates today. Beringer Associates is a leading Microsoft Certified Partner specializing in Microsoft Dynamics CRM and CRM for Distribution. We also provide expert managed IT services, cloud based computing and unified communication systems. You can contact us at, 800.796.4854 at Beringer Associates.

by Beringer Associates


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