Can You Use Gamification to Increase User Adoption of CRM Software?

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Where can you find highly motivated, well organized people who spend hours upon hours dedicated to achieving their goals? The correct answer is video games. We like to add points, complete progress bars and compare our success with others.

Yes, many human beings are more likely to be highly dedicated to their video games than they are to their jobs. While jobs seem laborious, video games are pleasant and rewarding (i.e. filled with loot, achievements and trophies).

What if you could merge the two? Gamification of your company can help you achieve more and provide a more rewarding experience for your employees and colleagues.

What is Gamification?

In short gamification is the process of applying game thinking and game mechanics in a non-game environment, which helps users solve problems. In other words, if you know that opening treasure chests in a role-playing game provides satisfaction at the end of a quest, gamification is the application of a similar principle into work. Instead of a quest, you have a specific task to accomplish, and instead of a treasure chest, you have some other immediate reward (in addition to the delayed reward of a paycheck). Not only are the rewards clearer in games but so too are the objectives, methods of achieving goals and forgiveness and multiple chances for failure.

Games draw people in because they are enjoyable, and they are usually most enjoyable when they keep people engaged and eager to complete their goals. Companies that use gamification are some of the most successful in the world, and a great way to make your CRM implementation shine is to “gamify” the experience.

To learn more about gamification and how it can work for you, download this free whitepaper: "Gamification and Your Company"  from

With offices in US, Canada and South America, CRMGamified® is the leading global provider of gamification solutions specialized in Microsoft Dynamics CRM.

By CRM Software Blog Editors,

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