When your sales representative gets a lead, you want them to chase that lead while it’s hot. A new prospect or an existing customer has shown an interest in your product or service and if you don’t respond quickly, they’ll turn to one of your competitors. However, leads are easily buried or lost while they are passed through the system via email, inter office mail, or even word-of-mouth. Don’t let leads fall through the cracks. Implement a customer relationship management (CRM) solution that can support your sales team as they keep chasing the leads.
A new lead can show up nearly anywhere and at any time. One of your employees may be socializing, out to lunch, or initiate a conversation at a conference and catch the attention of a potential prospect. What happens to that prospect next could lead to a sale or a lost customer. Lead data can be passed to the wrong people, or it can sit too long on a sales representative’s desk. As time passes, your prospect grows weary of waiting for a follow-up and pursues their needs with your competitor. Reduce your risk for lost leads with CRM.
A robust CRM solution, such as
Chasing leads is important; however, appropriate follow-up is critical for turning leads into sales. Contact Columbus for more information about using CRM to keep tabs on leads, follow-up activities, and consequently, more sales.