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Mark Rockwell, Rockton Software

Microsoft “Playing Nice”

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We live in a weird world. Recently, Microsoft announced a huge partnership with SAP, which is one of its fiercest competitors in the ERP space. A few months ago, a partnership with Oracle was announced (long-time mutual hatred between these companies).

Last week, Microsoft and Salesforce.com announced a partnership: http://www.microsoft.com/en-us/news/press/2014/may14/05-29mayannouncementpr.aspx

The tech world is changing quickly. I think these are great things for Microsoft because they are finally "playing nice" in a field where they wouldn't cooperate before. I believe that when companies, even competitors, cooperate,  everyone wins more.

Written By Mark Rockwell, President of Rockton Software, a Microsoft Dynamics Add-On Partner.

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