It’s Not Who You Know, It’s About Who You Satisfy

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Sure you have a long list of customers that you provide services to each year.  That is not the extent of your business relationships though.  You need to keep the attention of your customers with quality products, in addition to clever marketing and advertising, and personalized customer service.  When it comes to long-term relationships and consistent sales, it’s not really about who you know as much as it is about who you satisfy.

Having a list of customers is one thing, making sure that list stays intact is yet another.  If your sales team is using individualized methods or manual processes, it can be challenging to anticipate customer demands or make sure that they are getting the information and attention that they need.

A customer relationship management (CRM) solution, such as Microsoft Dynamics® CRM, can streamline the marketing and sales process, as well as provide control and insight into your customer relationships.  You can manage all of your customer interactions from this single, integrated software solution, including product specifications and order fulfillments.  Then you can use that data to identify trends in buying behaviors.  You may discover common replenishment orders and increase cross-sales by offering items that are complementary to the items they regularly purchase.

You can tailor marketing campaigns to capture the attention of your customers and save money by not sending information for products that your customers aren’t interested in purchasing.  Instead, focus efforts on the products that your customers are more likely to buy and increase the likelihood of turning leads into sales.

Connecting your sales and marketing teams with Microsoft Dynamics CRM can also improve collaboration.  Customers won’t have to wait for their sales representative to come back to the office from another customer meeting or vacation.  Other representatives can access customer information and answer their questions or check on an order status.  Working together, providing one another with expertise, and responding faster to customers will go a long way toward making sure your customers receive prompt attention.

Having a generous list of customers is only good for business when you can satisfy those on the list.  Contact Sherwood Systems for more information about using CRM to strengthen customer relationships and make sure your customers are satisfied.

By Sherwood Systems, Arizona Microsoft ERP and CRM Partner

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