By Glenn Kinstler,
When making the decision to implement a new CRM solution, each business will have to decide “is it worth it,” and many will do a formal ROI analysis. There are many tangible and measurable costs to include in the analysis:
- Software License Fees
- Training Costs
- Migration Costs
- Implementation Costs
But, there are also several intangible factors as well.
Here’s one intangible factor to consider: the benefits of centralized data. For companies that don’t have a
So what happens when a sales rep doesn’t know about a recent support case with a client? At worst, he or she gets ambushed. At the very least, they look uninformed. What happens when the marketing department wants to pull together a targeted offer, but they don’t have all the right people in the distribution list? Key contacts are uninformed and a sales opportunity is missed. And what happens when someone is asked to create a report but has to search in three different places for the data? They waste a lot of time looking for, then merging, the data.
But what if everyone can find the information they need? Are they more informed? Are they more productive? Do they save time and headaches? Are they happier? The answer is “Yes”, and every CEO knows there is value in having better-informed, more-productive, happier employees.