Marketing and sales managers often have a weekly meeting with their teams to discuss marketing campaigns, sales figures, customer concerns, and provide updates on budgets or spending. The next time you meet, add an agenda item and discuss implementing a customer relationship management (CRM) solution. This type of business technology can streamline marketing and sales activities and encourage greater communication outside of the standard weekly meeting.
Most businesses would suggest that sales professionals should be spending time with their customers, whether that be on the phone, at customer offices, at conferences or seminars, or even over lunch. If your sales team spends a fair share of their time outside the office, how difficult is it to get them in the office to update files or software and still set aside time for an internal meeting? Compounding that challenge is the ability to get information from a customer meeting back to the office in a timely manner to update customer files, fulfill orders, or fine-tune marketing efforts. Instead of scheduling more meetings, it may be a good time to update your technology.
A robust CRM solution, such as
Reduce the need for long, inefficient weekly meetings by implementing better technology. Support your sales team efforts, whether they are located in the office or are busy meeting with customers, with CRM. Contact Sherwood Systems to learn how CRM can streamline sales and marketing efforts and improve communication and collaboration better than the standard weekly meeting.
By Sherwood Systems,