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Ryan Plourde, Crowe

Boost Your Bottom Line by Adding Powerful Marketing Automation to Dynamics CRM

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On its own, Microsoft Dynamics CRM is worth its weight in gold – filled with vital information about leads and customers ripe for harvesting. Couple it with a marketing automation tool, and it will be even more valuable to your organization. Marketing automation, especially a solution that is integrated with Microsoft Dynamics CRM, is an answer to many of the challenges that sales and marketing professionals face every day. Here are three big reasons you should bring marketing automation into the mix:

  1. Increase efficiency and productivity. Marketing automation helps eliminate cumbersome manual processes, freeing up marketers’ valuable time. With all of that extra time you’re getting back, you are able to focus on the bigger-picture tactics that can really drive revenue. Best of all? Once you’ve put your program rules in place, marketing automation works behind the scenes. So while you’re away from the office, sleeping or even vacationing, it’s continuing to drive business.
  2. Expand across channels. The multichannel habits of today’s buyers mean businesses must pay closer attention to voice and messaging across a range of platforms. Marketing automation technology makes it easier to push a single message across multiple channels at the same time — tweaking each as necessary for the specific channel.
  3. Nurture more effectively. Because buyers today do so much research before officially entering a sales cycle, timely and relevant content is key when they do have that first interaction with your brand. With marketing automation, you can build individualized nurture campaigns based on whether the  prospect opened your email, downloaded your content. and/or shared it with a social network.

Marketing automation and Microsoft Dynamics CRM together allow marketing and sales teams to build a strong partnership. A solid vision with shared goals promotes a collaborative process, equips both teams for success, and gives prospective buyers and current customers the individualized interactions they expect.

When it comes to Marketing Automation, AbleBridge partners closely with Silverpop and its CoreMotives solution. CoreMotives is embedded within Microsoft Dynamics CRM leveraging the familiar user experience and CRM database. It’s simple to use and provides powerful email marketing, nurture marketing, web forms, landing pages, surveys, alert notifications, and much more.

Over the years AbleBridge has helped many customers streamline their marketing operations with Microsoft Dynamics CRM.  Contact AbleBridge to request additional information.

by AbleBridge, Microsoft Dynamics CRM Partner

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