As a Microsoft Dynamics CRM consultant, my passion is to help organizations leverage the power of Dynamics CRM to drive their competiveness. However, I often come across clients who are deciding between Salesforce.com and Dynamics CRM. Even though Salesforce.com has built an impressive application and has captured a large portion of the market since its inception in 1999, Dynamics CRM is arguably the superior product.
Here are my favorite reasons for choosing Dynamics CRM over Salesforce.com:
1) Lower Costs and Licensing Fees – Microsoft Dynamics CRM 2013 Online is almost 50% less expensive than Salesforce.com for equivalent functionality.
2) Higher Company Adoption Rate and Easy-to-Use Interface – Let’s face it, sales folks loath tracking their leads and prospects. Top sales people are wired to establish new relationships, demonstrate the value of what they are selling, and close deals – not to perform administrative duties.
If they perform those duties at all it’s often while they are eating lunch, talking on their cell phone, getting a shoe shine, or driving to the airport to fly to their next presentation! <Whew!> With this being the case, why would we want to increase their resistance to adopt a CRM solution by forcing them to use an interface so completely different from the tools they use every day? Microsoft gets it – users are comfortable and productive with the Microsoft Office suite which leads us to…
3) Simple and Deep CRM Integration with Microsoft Outlook – Microsoft Outlook is the business world’s de facto standard personal information manager which most sales people count on to maintain their calendar. Salesforce.com does not integrate with Outlook like Dynamics CRM does. Virtually every bit of functionality offered by Dynamics CRM is available from right within Outlook.
4) Mobile Device Support is included with Dynamics CRM 2013 – It’s true that Dynamics was late to the game regarding full mobile device support. This problem has been addressed with Dynamics CRM 2013. Dynamics CRM 2013 supports Android, iPhone, and, of course, Windows phones. There is also an iPad app if you prefer it over a Windows tablet. Full mobile device support is included – no additional licenses to purchase or software to buy.
If your company can benefit by upgrading to Microsoft Dynamics CRM, please contact the experts at NexusTek at 303.773.6464 or [email protected]