Customer-Focused Bank Powered by Microsoft Dynamics CRM

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Microsoft recently announced that many of the world’s top financial institutions are making a dramatic shift from transaction-based banking to customer-centric banking, and these companies are relying on Microsoft Dynamics CRM to help make this possible. At the Sibos financial services event in Dubai, Microsoft outlined the shift that enabled institutions such as Metro Bank to prioritize customer service, even with customers who are more mobile and inclined to prefer technology over face-to-face interactions.

 Microsoft Dynamics CRM works seamlessly with other key business applications, such as Yammer, SharePoint, and Outlook to engage customers in meaningful and productive ways. Businesses benefit from the deep client insight it provides and customers benefit from offers, services, and products that better suit their needs.

 For banks the challenge is great. Customers are better informed and more empowered than ever. They have the resources and knowledge to change from one bank to another without the first bank ever having an opportunity to interact with them and persuade them to stay. Therefore, customer retention is a priority and that requires the bank to be proactive and anticipate individual customer needs before they arise. Microsoft Dynamics CRM helps banks aggregate relevant customer information and discover the best way to engage them and answer their sometimes silent demands.

 Microsoft Dynamics CRM has helped UK-based Metro Bank, Austria’s Volskreditbank (VKB), Hungary-based MKB, and ABN AMRO Bank of the Netherlands achieve “new momentum and success”. VKB, for example, has seen an 18 percent increase in customer service quality, a 32 percent boost in sales productivity, and a 95 percent decrease in the time it takes to analyze and report. These banks are all examples of how Dynamics CRM is breaking down barriers between companies and their customers, helping them to better connect with customers and ultimately making them more profitable.

 Source: Creating a Customer-Focused Bank

 By CRM Software Blog Editors,

2 thoughts on “Customer-Focused Bank Powered by Microsoft Dynamics CRM”

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