CRM to the People – A “Must Read” Book

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Whether you’re starting a new CRM initiative, or salvaging an existing one, never underestimate the value of taking the time to gauge if your organization has the key ingredients in place for a successful CRM implementation – before you implement CRM software.

A successful CRM implementation is a strategic endeavor that focuses on people and process first.  Your approach must be focused on building genuine relationships with people that will ultimately improve the lives of the individuals in your organization and the customers they serve.  Once an organization’s CRM strategy is defined, marrying it with technology is when sparks start to fly.

CRM to the People by JC Quintana is a blueprint geared to every member of an organization that wants to make customer relationship management business strategies and technology implementation a success.  It’s a great read that will help any organization better understand the vision needed for CRM success.

AbleBridge has been implementing Customer Relationship Management (CRM) systems for over a decade and we understand the psychology, methodology and “key ingredients” necessary for a successful CRM implementation.  Today, from a technology perspective, we are  focused solely on Microsoft Dynamics CRM because we feel it’s the best CRM technology investment a company can make. However, our CRM implementation methodology has never wavered over the years and is agnostic of technology.  Our people / process first, software second approach has been the key to our customers’ success; and that’s how we measure our success.

Feel free to contact AbleBridge to learn more or request additional information.


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