Whether you’re starting a new CRM initiative, or salvaging an existing one, never underestimate the value of taking the time to gauge if your organization has the key ingredients in place for a successful CRM implementation – before you implement CRM software.
A successful CRM implementation is a strategic endeavor that focuses on people and process first. Your approach must be focused on building genuine relationships with people that will ultimately improve the lives of the individuals in your organization and the customers they serve. Once an organization’s CRM strategy is defined, marrying it with technology is when sparks start to fly.
CRM to the People by JC Quintana is a blueprint geared to every member of an organization that wants to make customer relationship management business strategies and technology implementation a success. It’s a great read that will help any organization better understand the vision needed for CRM success.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.