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MIG & Co.

What ROI Can You Expect from Microsoft Dynamics CRM?

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There is no question that your company can benefit from Microsoft Dynamics CRM. The question is, how much will that benefit amount to in dollars and cents? In other words, what return on investment (ROI) can Dynamics CRM (www.mig.com/DynamicsCRM) deliver for you?

A 2011 Forrester Consulting study found a three-year risk-adjusted ROI of 243% for Microsoft Dynamics CRM. This ROI was based on a hypothetical organization with 2000 employees and with an initial deployment of 50 users. The hypothetical organization was extrapolated from data from nine actual Microsoft Dynamics CRM customers.

This study found a great many benefits to the deployment of MS Dynamics CRM, including the following:

  • Increased sales productivity of 5%
  • Time spent on the proposal process shortened by 10%
  • Acceleration of the sales conversion cycle by 50%
  • Marketing cost savings that alone outstripped the cost of deployment
  • Improved customer service

Of course, all of this data concerns a model organization that may not reflect your own company. Luckily, Microsoft has provided an ROI calculator that you can use to get an idea of what ROI your company might expect from deployment of Microsoft CRM. All you have to do is enter a few pieces of data.

This ROI calculator is based on a 2013 Nucleus Research study of 362 CRM users worldwide. That study found that CRM deployment led to an average 4.2% increase in productivity, 3.7% increase in profits, and 3.4% reduction in administrative overhead and marketing costs. Try the ROI calculator out yourself to get an idea what Microsoft Dynamics CRM can do for you.

MIG & Co. is a professional consulting firm that specializes in the implementation of business management software solutions, including Microsoft Dynamics GP, SL, and CRM. We automate business processes to ensure that our customers work efficiently. MIG is a New York City based Microsoft Dynamics Gold Certified Partner, primarily serving New York, New Jersey, and Connecticut.

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