What is the Return on Investment (ROI) for your CRM software purchase? It’s a valid question but oftentimes difficult to put your finger on because cost savings and incremental revenues derived from the use of a CRM system can be subjective and different for each organization.
Microsoft recently released a CRM ROI calculator that is definitely worth checking out.
The following benefits are broken down by the functional areas of Sales, Marketing, and Customer Service.
- Increased Productivity
- Increased Profits
- Reduced Administrative Costs
- Reduced Customer Churn
Check out the and see how your CRM deployment stacks up. You can also download and read the full report for detailed benchmark data on the averages and ranges for each specific benefit.
*Bishop, Michelle S. "." Forrester Research. May 2011.
for over a decade, and we understand the psychology, methodology, and “key ingredients” necessary for a successful CRM implementation, high CRM user adoption and Return on Investment (ROI). Our people first, software second approach has been the key to our customers' success, which, in turn, is how we measure our success.
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