8 Things Marketers Should Automate to Drive Leads and Revenue

Buyers crave personal touches, but how does a marketer provide that for hundreds or even thousands of prospects? The solution lies in automation. CoreMotives and MIG have developed a list of 8 things you can automate to help invigorate your marketing programs and drive more revenue. Details can be found in the linked article, but here is the list:

1) Data Enrichment. Automate data updates such as preference, demographic, and behavioral information. For example, you could use a basic email campaign to encourage prospects to update their records, leading them to a prepopulated Web form where they could update their information.

2) Nurture Programs. Build nurture programs that route prospects down numerous different paths based on whether they opened your email, downloaded your content, and/or shared it with their social networks.

3) Welcome Programs. Send automated welcome email to prospects personalized to their point of entry or interests.

4) Product/Service Reviews and Testimonials. Where applicable, follow a purchase, download, or event with an automated message asking for a review. Once you've built up an archive of reviews and/or testimonials, you can include these in your content.

5) Ordering. A more automated ordering process can enable you to free up valuable sales resources that can be reallocated to moving leads through the funnel.

6) Transactional Emails. Automate email messaging for order and delivery status, service request updates, shipping notices, and confirmations.

7) Events. Automation enables you to easily respond to how prospects interact with your communications and events. For example, you can use your marketing automation platform to set up three messaging tracks for an event as follows:

  • Invitation
  • Confirmation
  • Did Not Attend

8) Lifecycle Messages. Buyers want different content at different times in the buying cycle. You can segment campaigns by the stage of the relationship, specifically tuning different email messages and offers based on both explicit and implicit indicators of your customers' readiness to purchase.

CoreMotives is a marketing automation solution that operates completely within Microsoft Dynamics CRM (www.mig.com/DynamicsCRM) .

MIG & Co. is a professional consulting firm that specializes in the implementation of business management software solutions, including Microsoft Dynamics GP, SL, and CRM. We automate business processes to ensure that our customers work efficiently. MIG is a New York City based Microsoft Dynamics Gold Certified Partner, primarily serving New York, New Jersey, and Connecticut.

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