Before you invest in anything, you want to know that it’s going to be worth it. CRM software is certainly no exception. Fortunately, there are a few ways to feel secure that you will get a great ROI from implementing and using
Before you can feel sure about implementing a particular CRM solution, you need to know that you are making the right move implementing a new CRM system in general. The independent analysis firm, Nucleus Research, recently found that 70% of companies realize a positive ROI on their CRM deployments. This study also showed that 87% of companies reported benefits from sales force automation, 95% benefited from marketing automation, and 97% benefitted from customer service automation made possible through their CRM systems. Learn more in the 2013 CRM Benchmark Report:
Once you feel confident that a new CRM solution is going to deliver your organization real results, you need to select a specific solution that will garner you the best possible return on your investment. According to Forrester Research, Microsoft Dynamics CRM has and can deliver an ROI of 243% in a payback period of only 4.1 months! To understand more about how Dynamics CRM could impact your organization financially, read their full report on “The Total Economic Impact Of Microsoft Dynamics CRM 2011”:
So now you know what kinds of ROI results other organizations have experienced with Dynamics CRM, but how can you anticipate what your investment and return on that investment will be? Well, now there is a quick and easy way to calculate your Microsoft Dynamics CRM ROI based on your sales, marketing, or customer service benefits.
- Improved Productivity – Companies report a 4.2% - 4.5% increase in productivity across their sales, marketing, and service teams when using Dynamics CRM.
- Increased Profits / Reduced Customer Churn – Organizations using Dynamics CRM were able to increase their profits by 3.7% - 4% by automating sales and marketing activities while those that automated customer service were able to decrease customer churn by 3.5%, further supporting the bottom line.
- Reduced Administrative Costs – By automating processes with Dynamics CRM, companies were able to spend between 3.4% and 3.7% on administrative overhead.
To move forward with a getting a great ROI by implementing a Microsoft Dynamics CRM,
By Socius, a Dynamics CRM Partner in Ohio and Kansas (www.socius1.com)