When potential customers respond positively to one of your marketing campaigns, you'll want to pursue those responses efficiently and completely, and that's where Microsoft Dynamics CRM comes in. Microsoft Dynamics CRM (
In Microsoft Dynamics CRM, campaign responses are records of customer responses to your marketing campaigns. Campaign responses enable you to track a potential customer's interest in your products or services. You can create campaign responses manually, or you can convert a marketing campaign activity, such as email, phone calls, or an event, into a campaign response.
For email campaigns, Microsoft Dynamics CRM can
Once a campaign response has been created, it can be converted into a new lead, account, or contact within Microsoft Dynamics CRM, or it can be
It takes efficient record-keeping to keep responses from potential customers organized, managed, and away from falling through the cracks. Microsoft Dynamics CRM is the perfect tool for the job, and your best bet for removing the word "potential" from the equation.