The Odds Favor Microsoft Dynamics CRM – After All, What Are the Odds That 2.7 Million People Are Wrong?

The community of Microsoft Dynamics CRM user is steadily growing. 2.7 million is the figure a “reliable source” gave me back in February, so that number is bound to be even higher today.

I don’t pretend to know how many people use some of the products that compete with Microsoft Dynamics CRM. I won’t name names. But as a user of Microsoft Dynamics CRM myself, I would absolutely have to assert that those other 2,699,999 have made the right choice.

This would be a really, really long blog post if I went into detail about why I think they’ve made the right decision. However, I’m of the opinion that our readers favor the short, sweet versions. So, in a nutshell, here’s why.

Choices
You can choose the deployment option what’s right for you: an on premises installation or Microsoft Dynamics CRM in the cloud.

Integration
You can integrate Microsoft Dynamics CRM with just about any back-end accounting or ERP system that you’re running. I call that sweet.

Ease of Use
It’s so user friendly that even I can use it and use it well! OK, I’m being a bit sarcastic here, but the reality is, you don’t need to be a technical person in any way, shape, or form to quickly become adept at using Microsoft Dynamics CRM. It’s intuitive. It’s user friendly.

Familiar Look and Feel
If you use Outlook, Microsoft Dynamics CRM has the same look and feel. And speaking of Outlook, you can use Dynamics CRM right out of Outlook if you prefer. Of course, there’s also a Web client. So we’re back to my first point – choices.

Level of Adoption

Given the Ease of Use and the Familiar Look and Feel, you can expect a higher adoption rate among the various constituencies that would be using CRM in your organization – your sales, marketing, and service department personnel. If you’re one of those skeptics who believes that your sales team will never, ever give up their Rolodexes, come visit us. Not a Rolodex in sight.

Reporting
Wow. I almost left that one out. You can easily run reports on every parameter you can think of, because all of the basic (and many not so basic) fields in Dynamics CRM are searchable and any search you run can be exported to Excel if that’s your format of choice (back to choices again).

If you have a bit of time to spare for reading, I highly recommend our white paper: 24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to drive Revenue and Serve Customers.

I’ve included several links in the above short & sweet list of why you should choose Microsoft Dynamics CRM. But if you don’t feel like clicking all of those links, don’t. Just call Altico Advisors instead. We’re at 508-485-5588 and we answer our phones!

By Marcia Nita Doron, Altico Advisors, Your Microsoft Dynamics CRM Partner for Massachusetts and Beyond