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Microsoft Dynamics CRM Spotlight in Technology Evaluation Centers’ Buyer’s Guide on CRM Systems

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Microsoft Dynamics CRM Spotlight in Technology Evaluation Centers’ Buyer’s Guide on CRM Systems

Ignify customer OSI Systems, Inc.’s use of Microsoft Dynamics CRM has been cited as an important customer relationship management (CRM) system success story in Technology Evaluation Centers (TEC) CRM Buyer’s Guide for Medium and Large Enterprises.
TEC CRM Buyers Guide

“Microsoft Dynamics CRM is an essential tool for keeping our processes, our inventory, and our people connected throughout the entire sales and service cycles,” said Mohinder Chopra, Senior Vice President and Chief Information Officer of OSI Systems, in the case study.

OSI Systems, Inc. is a provider of specialized electronic systems and components that meet critical needs in the homeland security, healthcare, defense, and aerospace industries. A public company listed on the NASDAQ (Symbol: OSIS) with annual sales in excess of $800 million (USD), OSI Systems has three divisions: Rapiscan Systems, Spacelabs Healthcare, and OSI Optoelectronics.

With the rapid business growth and global expansion that the company was experiencing, OSI Systems required a CRM system that could better organize and consolidate customer service information, as well as provide a comprehensive view of sales data. The company also required a system with a scalable architecture that could serve the company’s global business advancement in both the present and the future.

This is a particularly exciting case study to be highlighted in the TEC CRM Buyer’s Guide because it discusses an important Microsoft Dynamics CRM win over Salesforce.com. After extensively evaluating the two solutions, the OSI Systems management team decided in favor of Microsoft Dynamics CRM due to the system’s flexibility and scalability.

Currently, OSI Systems is in the process of rolling out Microsoft Dynamics CRM to additional global offices. Rapiscan Systems and Spacelabs Healthcare are the first two divisions to have Microsoft Dynamics CRM deployed, with OSI Optoelectronics to follow at a later stage.

Microsoft Dynamics CRM’s platform flexibility provided OSI Systems’ team members a fully connected and integrated sales and customer service tool, enabling team members to more quickly and efficiently access, and act on, crucial data—thus improving customer service efforts and increasing customer satisfaction.

Microsoft Dynamics CRM connects OSI Systems’ team members with crucial data any time and any place, enabling them to access and update data through mobile devices while in the field. This in-depth and comprehensive insight into necessary data allows OSI Systems to initiate well-informed, effective courses of action.

“The Ignify team was very responsive when we needed customizations or configurations in any area in Microsoft Dynamics CRM,” said Shehul Parikh, Vice President of IT Applications at OSI Systems, in the case study. “They made sure we got what we needed in a timely manner.”

The OSI Systems case study in the CRM Buyer’s Guide delves into the specifics of how OSI Systems operates with Microsoft Dynamics CRM, and the benefits the company receives from using the system. To view the case study, please click here to download the TEC CRM Buyer’s Guide.

Sandeep Walia is the Chief Executive Officer at Ignify. Ignify is a technology provider of CRM, eCommerce and ERP, software solutions to businesses and public sector organizations. Ignify has been included as the fastest growing business in North America for 6 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine and ranked as one of 100 most innovative companies in the world in the Red Herring Global 100.

by Ignify

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