Microsoft Enables Effective Customer Engagement

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In the opening keynote address of the annual Convergence event, the focus was on uniting with customers – both Microsoft’s commitment to be “in this together” with their customers and the tools they were introducing to help Microsoft Dynamics users connect with their own customers.

In a press release that coincided with the keynote, Microsoft asserted that “integrated marketing management has emerged as a critical strategy for companies that want to reach and engage with new customers while differentiating their brands, driving market excellence and making the most of their investments.”  To help enable integrated marketing management, Microsoft introduced two new tools that can be leveraged through Microsoft Dynamics CRM to deliver effective customer engagement:

MarketingPilot 15 – The new release of this newly acquired technology features a simplified user experience, a familiar look and feel, and seamless integration with Microsoft Dynamics CRM.  MarketingPilot ( is a powerful marketing management solution that can help you better understand your customers, get unprecedented insight and control over budgets and resources, and create automated, measurable multi-channel campaigns that deliver results.  While MarketingPilot is an online solution, it can be used with Microsoft Dynamics CRM on-premise as well as Dynamics CRM Online and will be available later this month.

Learn more about MarketingPilot 15 from this blog post from the Microsoft team.

Social Monitoring with Netbreeze – The ability to analyze and act on market intelligence from social conversations is essential to engaging customers today.  This is now possible through social monitoring tolls that measure sentiment across a wide array of social channels that are seamlessly embedded in Microsoft Dynamics CRM.  The newly acquired Netbreeze technology is unique in that it delivers cutting-edge native language analytics along with data mining, transactional and text analysis capabilities.  The monitoring and intelligence gained through Netbreeze will be available to all Microsoft Dynamics CRM users.

Learn more about Netbreeze from this blog post by the Microsoft team.

For more ways to use Microsoft Dynamics CRM to effectively engage with customers, download our whitepaper “24 Wildly Creative Ways Companies Use Microsoft Dynamics® CRM to Drive Revenue and Serve Customershere.

By Socius, a Microsoft Dynamics CRM Partner in Ohio and Kansas

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