Microsoft Dynamics representative Seth Patton recently argued that
Modern sales teams need more than knowledge, they need foreknowledge. By taking advantage of CRM, companies can make information universally available, so that it isn't confined to the system at the point of sale, and so that endless copying and re-entries aren't necessary.
Furthermore, tools like Yammer and Skype can keep managers in touch with one another, creating a more fluid corporate culture that isn't bogged down by no longer necessary bureaucracy.
Businesses can then take things another step forward by integrating internal knowledge with data from social networks and other third party data sources. By taking advantage of services like
As an example of how effective this can be, US Xpress Enterprises was able to recover $350,000 lost opportunity costs by implementing Microsoft Dynamics CRM. Instead of spending 7 hours preparing for sales meetings, they gather information and share it in minutes.
By blurring the lines between marketing, social networking, and project management, new CRM technologies present businesses with staggering new possibilities.
CRM Software Blog Editors, www.crmsoftwareblog.com