Get to Know Your Customers Well With CRM Software

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You know you have customers, but how well do you know them?  You know they buy your products and services, but are you able to easily determine how much and how often?  Getting to know your customers well is not only good for customer service, it’s good for the bottom line.

In order to learn all that you can about your customers, you will need a comprehensive customer relationship management (CRM) solution, such as Microsoft Dynamics® CRM.  This software solution will manage all of the details you need to analyze for each customer account.  Putting all of the pertinent details in a single software solution will make it easier to find the information you are looking for in order to make the decisions that drive growth.  In addition, Microsoft Dynamics CRM offers business analytics features that will help you identify trends that you can use to improve sales.

You will be able to easily monitor all of the interactions for each customer and account including purchase history, billing information, preferred contact methods, and much more within Microsoft Dynamics CRM.  Once you identify what your customers are buying, you can determine appropriate cross-sales or up-sales opportunities.  Sharing products that may be complementary or natural additions to the products they are already purchasing could lead to new sales, as well as improve customer satisfaction.  You can also watch for trends in how often they replenish inventory and contact them before it’s time to reorder.  Contacting your customer, before they pick up the phone to call you, is also good customer service and an easy process when you use the alerts in Microsoft Dynamics CRM.

Organizing marketing efforts in Microsoft Dynamics CRM will enable you to determine which customers have or are slated to receive the next piece of marketing material.  Make sure your customers get the fliers that best match the products they buy and don’t fill up their inbox with sales pitches that don’t apply to their needs.  You will save time and money by fine-tuning your marketing efforts and your customers will appreciate the customized attention.

Strengthen relationships with customers with real-time, useful customer data at your fingertips.  Microsoft Dynamics CRM organizes all of your important customer information into single, easy-to-use software that you and your entire sales and marketing team can use.

Learn about more ways to use Microsoft Dynamics CRM; download ‘24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers’.


By Sherwood Systems, Microsoft ERP and CRM Partner out of Arizona

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