As we all know, internet searches are growing by leaps and bounds. There are 3 billion searches conducted per day, and the number has steadily doubled every 2 years. Simply put, people are searching! While the majority of searches are not business related, many are. In fact, 78% of all products purchased today were researched online beforehand, and nearly half the people performing those searches filled out an online contact form at some point.
When customers contact you online, you get one chance to make a first impression. Think for a moment about the things you say about your company. Many businesses refer to themselves as
- Strong focus on clients
- Knowledgeable staff
In much the same way that no business would ever have a sales telephone line that goes unanswered, no business should have leads that come into their website that are not quickly followed up on. When a prospective client fills out a contact form, make sure you have the systems in place that allow you to give the right impression by allowing your sales staff to follow up promptly and efficiently, and with the right knowledge in hand.
Whatever path you choose,