Are you aware that several research firms regularly review a wide array of offerings in the CRM industry? One of these research organizations, Nucleus research recently released its
This matrix categorizes the major players in the CRM market as follows:
- Leaders—have invested in both functionality and usability features likely to deliver the greatest potential returns.
- Facilitators—have invested in making their applications intuitive and easy to use, driving rapid adoption with limited training requirements.
- Core providers—are point solutions or those that provide limited functionality at a relatively low cost, giving them a high value proposition when limited functionality is needed.
- Experts—have invested in deep functional capabilities that, by nature, make the application more complex and thus require more training and expertise to use than Leaders.
In the most recent CRM value matrix,
- Solutions categorized as leaders are those that have achieved a balance between offering a comprehensive feature set and delivering a relatively easy to understand user interface.
- Investing in a CRM system with a rich feature set means that it’ll be better able to grow with you as your needs change.
- When a new system offers an intuitive user interface that doesn’t require a great deal of training, people are more likely to incorporate it into their workflow.
- As with any major IT project, a CRM system’s ROI is directly tied to user adoption rate.
- Microsoft is working on several Dynamics CRM updates coming soon that will only improve upon Dynamics CRM’s impressive feature set and simple user interface, including:
- iPad and iPhone support.
- Improved marketing automation as a result of Microsoft’s recent MarketingPilot acquisition.
- Integration with several other services that businesses depend on such as, Skype, Yammer and Office 2013.
- A new “Flow” user experience—A user’s Dynamics CRM experience will be heavily tailored to he or she’s specific role and the system will be able to draw into it information from other Microsoft services such as Skype. Thus, providing users even easier access to the most relevant tasks and a more complete picture of the information available to them.
Want to learn about how this leading CRM solution can help your business succeed?
By: Laura Heinbockel, Intelligent Technologies, Inc., a North Carolina Microsoft Dynamics CRM partner