Microsoft Dynamics CRM Analyst Round-Up, August 2012

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Gartner: Microsoft Dynamics CRM 2011 is a Leader, Visionary in Sales Force Automation

SNAGHTML565158eGartner’s 2012 Magic Quadrant for Sales force automation (SFA) applications support the automation of sales activities, processes, and administrative repsonsibilities for B2B organizations’ sales professionals.  The analysts' report cites Microsoft expanded platform support for mobile devices and non IE browsers as “significant advances”.  They also site integration with the Microsoft technology stack.  “Integration with the Microsoft technology stack assets, such as Microsoft SharePoint for collaboration and content management, Microsoft Lync for Presence and Instant Messaging and Microsoft Visual Studio for extended customization, enables customers to leverage their Microsoft investments.”

Another strength of Microsoft Dynamics CRM 2011 is the “broad delivery network” that provides a “breadth of application add-ons, industry vertical expertise, and implementation capabilities.”


Midsize Insider: Right Data and ‘Simple Tools’ Crucial for CRM Success

Midsize Insider published an interesting take on Scribe’s recent big growth and wonders why so many CRM systems sit unused. “In many cases, CRM solutions are seen as an "IT project" rather than one that affects business as a whole. While midsize IT admins have a role to play in overseeing the technical aspects of a CRM rollout, holding them responsible for employee use of the solution is like telling sales managers they are in charge of updating the company's computer desktop operating system. It just doesn't make sense.”

The solution, they say, lies in simple user adoption carrots like integrating familiar productivity tools into the mix. “Crucial is the use of a CRM system's scheduling and calendar systems, simple little tools that can help greatly increase productivity.”  Sounds like a pretty good case for CRM integration with Outlook, Excel, and the rest of the Microsoft productivity stack.


CIO Today: CRM Online Trust Center helps Microsoft Compete on Trust

 Microsoft announced the availability of the Microsoft CRM Online Trust Center.  This website will provide in-depth information about the privacy and security practices for Microsoft Dynamics CRM Online.  This includes high-level data security and compliance practice verification and certifications.

“Customers have to be confident that their business solutions are meeting their high-level security features and privacy needs. The Microsoft Dynamics CRM Online Trust Center ensures transparency in how we operate Microsoft Dynamics CRM Online and handle these critical customer needs,” said Dennis Michalis, general manager, Microsoft Dynamics CRM, Microsoft Corp. “Our customers need business solutions they can depend on, and the Microsoft Dynamics CRM Online Trust Center helps remove some of the anxiety they may have as they consider going to the cloud.”

Post by: Brad Koontz, Customer Effective

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