With over 800 CRM software vendors,
At first, you will want to look at your company to evaluate where you begin in the CRM selection process. Here are some important questions to ask:
- What is your company size? If you’re a small to mid-sized business, you may want to look at entry level software or online subscriptions of CRM. If you’re a larger organization, an on-premise CRM software solution may work best for you. The size of your company can determine a lot when narrowing down your search.
- Do you have specialized needs for sales and marketing? There are CRM solutions that don’t focus on the sales and marketing aspect of things, so if you have specialized needs, you can count those out from the beginning. Microsoft Dynamics® CRM however, connects the sales, marketing, and customer service departments with enhanced functionality.
- Does your company operate in a specific vertical? This can play a huge role in your software decision as some companies require industry specific software; you’ll want to make sure the CRM software you choose can seamlessly integrate with what’s in place or at least easily work with it so you can stay within your industry requirements.
Hopefully these initial questions will help you narrow your search a bit. Instead of focusing on all the solutions out there, it’s a good approach to look internally first and then research. It will make the preliminary searches go faster and you’ll ultimately
By Sherwood Systems –