We all know from years of experience trying to control our personal and work inboxes that e-mail is a disorganized and less than user-friendly way to store important information and data. Why is it then that so many organizations depend on it as their main means of tracking external and internal communications? Have you ever said to yourself, "there's got to be a better way?" If you have, I bet you never thought a CRM (customer relationship management) system could be the answer you've been searching for. To get a better idea of how this would work, consider the case of
This company, which competes in an information heavy industry, one day, found that it had grown past the point where its basic e-mail system served as an effective means of storing and organizing all communications. At that point, management began shopping around for other options, and in their search they eventually came across
- Staff members can now view all customer interaction data in one convenient location. They can easily see if a customer has an outstanding issue that they or one of their colleagues needs to take care of. They no longer have to blindly search through a disorganized, cluttered e-mail inbox hoping to find the right message string.
- Customer and competitive data is now all stored in the same database, making it much easier to perform detailed analysis.
- Workers are now able to access the information they need on the go, thanks to Microsoft Dynamics CRM mobile that's compatible with the iPads the staff already owned and was accustomed to using.
If Australian Power and Gas’ situation sounds all too familiar, a CRM system may be just what the doctor ordered. If you're interested in learning more about Dynamics CRM and how it can help your company become a more organized and responsive one, please
By: Laura Heinbockel, Intelligent Technologies Inc., a North Carolina Microsoft CRM partner