How Microsoft Dynamics CRM Can Help Improve Organizational Communication

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We all know from years of experience trying to control our personal and work inboxes that e-mail is a disorganized and less than user-friendly way to store important information and data. Why is it then that so many organizations depend on it as their main means of tracking external and internal communications? Have you ever said to yourself, "there's got to be a better way?" If you have, I bet you never thought a CRM (customer relationship management) system could be the answer you've been searching for. To get a better idea of how this would work, consider the case of Australian Power and Gas.


This company, which competes in an information heavy industry, one day, found that it had grown past the point where its basic e-mail system served as an effective means of storing and organizing all communications. At that point, management began shopping around for other options, and in their search they eventually came across Microsoft Dynamics CRM. After careful consideration, Australian Power and Gas decided that Dynamics CRM was indeed the solution they had been searching for. Mainly because it would help them not only to organize important information, but also to work in tandem with many of the software solutions they already used on a daily basis, without the need to retrain employees. With the help of a Microsoft partner, like Intelligent Technologies, Inc., Australian Power and Gas was able to get its Microsoft Dynamics CRM system up and running in a little over a month.


Using Dynamics CRM to organize communications has helped the company in a number of ways:

  • Staff members can now view all customer interaction data in one convenient location. They can easily see if a customer has an outstanding issue that they or one of their colleagues needs to take care of. They no longer have to blindly search through a disorganized, cluttered e-mail inbox hoping to find the right message string.
  • Customer and competitive data is now all stored in the same database, making it much easier to perform detailed analysis.
  • Workers are now able to access the information they need on the go, thanks to Microsoft Dynamics CRM mobile that's compatible with the iPads the staff already owned and was accustomed to using.


If Australian Power and Gas’ situation sounds all too familiar, a CRM system may be just what the doctor ordered. If you're interested in learning more about Dynamics CRM and how it can help your company become a more organized and responsive one, please contact us. We'll be happy to discuss your individual needs and appropriate options.

By: Laura Heinbockel, Intelligent Technologies Inc., a North Carolina Microsoft CRM partner


2 thoughts on “How Microsoft Dynamics CRM Can Help Improve Organizational Communication”

  1. Thanks! I'm very glad you found our post useful. I agree, the iPad features now being added to Dynamics CRM are an extremely exciting addition. In today's business environment we are all looking for cost effective ways to increase our productivity and mobile access is one way that goal can be achieved.

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