At its core Customer Relationship Management (CRM) is a business strategy and underlying that strategy is a number of
Today, CRM has migrated itself to being a relationship management tool. It is very different to what was the traditional use of CRM with access to customer details through a customer database. In fact, Microsoft now refers to CRM as xRM – “anything relationship management” with corporate processes automated through workflow management.
- CRM is used by event management companies to manage event registrations, manage bookings and to market regularly with people who sign up for regular contact.
- It is used by superannuation (pension) fund companies for their membership. These companies manage the communication with fund members, send out marketing information, manage email communications, manage direct marketing campaigns, manage regulatory and compliance information against each of the super fund members such as tax compliance. Importantly, each communication to each member is recorded so that the superannuation company has a record of its obligations to its members and regulatory obligations.
- Relationships on a mine site can be managed. There might be a need to manage the process around the environmental management of that mine site. Certain processes may need to be followed, monitored and recorded to ensure compliancy around occupational health and safety issues for staff and suppliers.
To maximise your investment in a
Your requirements will determine whether you need a web based or an in-house CRM software solution. If you are a small company with limited budget, starting out with a
Regardless of the solution you choose you will need to understand your business strategy and how better managing your relationships will give you a return on investment. The real benefit out of any CRM software solution is meeting the goals and objectives defined before you start.
By Antony Dutton, CSG Aaromba Technologies – Microsoft CRM software Sydney specialists who will give you a CRM Demo to evaluate your requirements.