Microsoft Dynamics CRM – “CRM Anywhere”, Q2 2012 Update Announced

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Microsoft’s commitment to accelerated, new feature releases of Microsoft Dynamics CRM every six months is exciting and this “CRM Anywhere” release is a testament to their “more innovation available more frequently” strategy.

We were impressed with the November 2011 Service Update (R7) but we wanted to call out some of the anticipated highlights for the Microsoft Dynamics CRM Q2 2012 Service Update (R8) release, dubbed “CRM Anywhere”

Microsoft Dynamics CRM Mobility

This update includes a welcome, but rather surprising announcement, for Microsoft’s answer to a more robust mobile solution.  Interestingly, Microsoft has partnered with CWR Mobility to take advantage of its 3rd party product and bring its mobility strategy to market much faster than it could on its own.  It seems as though Microsoft is licensing certain aspects of CWR but will be building off the platform – which is great news.  Security role integration and native language localization seems to be Microsoft’s first priorities.  AbleBridge is a CWR Mobility Partner and we do like their solution so we’re excited to see where it goes from here.

Cross Browser Support

Today Microsoft Dynamics CRM is only supported on Internet Explorer.  This update will provide cross browser and cross platform capability for its web client.  Safari running on PC, Mac, or iPad, Firefox running on PC or Mac, Chrome running on PC – this is BIG.   We’re keenly interested to see how well this strategy will play with 1) Outlook integration - will it just work, or what disclaimers need to be considered? And 2) Microsoft Dynamics CRM solution development – will this be a build once deploy anywhere or build twice for cross browser supportability?

Along with a new mobility option and cross browser support, which we feel are the two biggest announcements; this update also includes enhanced Enterprise Scalability, Enhanced Social Capabilities and some other Enhancements around industry templates, business intelligence and an improved portal framework.

We’re going to see a lot more information come out about the Microsoft Dynamics CRM Q2 2012 Service Update but the announcement alone illustrates Microsoft’s continued commitment to their CRM mobility strategy.

AbleBridge is 100% focused on Microsoft Dynamics CRM and we’ve witnessed the evolution of the product for almost a decade.  The latest release of Microsoft Dynamics CRM 2011 illustrates Microsoft’s commitment to a long term strategic vision for CRM and we couldn’t be more excited as a Microsoft Partner. Contact us to learn more about how we can help you realize the benefits of Microsoft Dynamics CRM.

by AbleBridge, Massachusetts Microsoft Dynamics CRM Partner


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