Customer Effective: FinServ; Liberating Users from Oracle Siebel CRM with Microsoft Dynamics CRM

In 2003, Siebel CRM was the clear market leader, with 45% CRM market share. 2003 was also the year Microsoft launched Dynamics CRM. The Microsoft Corporation was a Siebel user at that time.

Aside from the obvious best-practice of ‘drinking the Kool-Aid’, the Microsofties were tired of a system that was difficult to use, would loose data, had low user adoption, and generally made people mad. Since switching to Dynamics CRM, Microsoft claims a $10 million annual cost reduction and a $80 million total sales productivity increase. User adoption was an astounding 90% in the first 30 days. These are not insignificant amounts. Much of that savings came from the elimination of what many feel are exorbitant maintenance fees.

As Oracle aggressively pushes Siebel users to Fusion CRM, now is a great time to consider a switch. Microsoft is offering up to $150 per user to switch (offer ends March 31, 2012).

A decade ago, one of Seibel’s original selling points was their entrenchment in certain verticals, including financial services. Microsoft countered by building out their partner ecosystem and allowing them to focus and specialize in the areas they were successful in. At Customer Effective, that has been Financial Services. Our suite of purpose-built CRM solutions is called Customer Effective: FinServ and encompasses insurance, capital markets, and banking.

Below is a comparison of Siebel features and costs and Customer Effective: FinServ built on Microsoft CRM. (source: Siebel Commercial Price List, October 2011). Note: these are application user and server licenses at list prices.

CRM for Financial Services Comparison

FeatureSiebelCE: FinServ/MSCRM
Outlook Integration$300Included
Exchange Sync$120Included
Lead Management$700Included
Territory Mgt.$575Included
Mobile$575 (Sales Asst.)Included (Mobile Express)
Campaign Management$2,530Included
Call Reports$120Included, CE: FinServ
Investment Banking$200Included, CE: Investment Bank
Wealth Management.$300Included, CE: Wealth Management
Group Health Plans$300Included, CE: Health Plans
Personal Lines Policies$300Included, CE: P&C Insurance
Personal Lines Claims$230Included, CE: P&C Insurance

Microsoft CRM Online is $44 per user per month. Microsoft is currently offering up to $150 per user to switch from Siebel and Oracle. Customer Effective: FinServ is a product that is available as part of Customer Effective’s CRM services. If you are interested in making the switch, please contact us at [email protected].

Post by: Brad Koontz, Customer Effective, Florida,Georgia Microsoft Dynamics CRM Partner

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