ClickDimensions Email Events displays a list of all of our email activity, and provides us with a bird’s eye view of the people who are opening our emails and the articles they’re reading. Imagine starting with an email list of 500 names, sending 500 emails, getting 150 opens, and 25 clicks. Wouldn’t you rather call 25 people who showed interest in your product than blindly reaching out to 475 who haven’t? It’s a sales and marketing dream come true! And more importantly, this information is tied directly to our CRM Lead and Contact records, so we don’t have to spend time going back and forth between our CRM System and a disconnected Marketing System.
P2 Automation, Connecticut Microsoft Partner