Last month, I wrote a blog entitled, “How to Get the Most out of Microsoft Dynamics CRM 2011's New Social Features (Part 1).” As promised, here’s the follow up to that post with even more great tips to help you fully utilize
If you’re not familiar with Dynamics CRM’s new social capabilities, you can learn more about them in my post, “Sneak Peek: Microsoft Plans Exciting Updates for Dynamics CRM.”
Similar to last time, the tips that follow have been collected through a combination of my own experience managing Intelligent Technologies, Inc.’s. social media profiles as well as two articles on the subject, "
Here are three more great ideas for improving your company’s social media engagement:
- Listen to the conversations that are occurring about your company online so that you can respond to them and address areas of contentment and pain points when they arise.
- Involve your followers in a conversation by asking them questions. Just make sure that you have a reason for asking the question beyond just wanting to get people talking. If you pose a question that is completely irrelevant to your business, it may get people confused, panicked or cause them to stop following you altogether.
- Social media profiles can be a great place to show the human side of your business. This is especially true for Facebook, because in a lot of ways it is the most casual of all social networks. This makes it the ideal place to share information about your company that people would be interested in, but would not normally be available on your website or other profiles. For example, if your company sells something very technical such as machinery or specialized software, your Facebook profile may be a good place to display the story behind the product. More specifically, you could give a brief history of your company, share a little something about the key employees with whom your customers and prospects interact with on a daily basis or give a behind-the-scenes look at the latest event you hosted, complete with pictures.
As you continue to enjoy the latest updates to Microsoft Dynamics 2011 we hope that you’ll find these tips to be helpful. If you have questions or other ideas you’d like to share, please feel free to leave us a comment.
By: Laura Heinbockel, Intelligent Technologies, Inc., a Microsoft Silver ERP Partner in North Carolina