Regardless of what industries you serve, CRM systems are front and center in helping your sales, marketing, customer support, and membership departments excel in their jobs. It’s no longer enough just to communicate TO your clients and prospects. You must now engage WITH them to not only begin the conversation but to also continue it. Two CRM products have emerged as frontrunners in helping organizations develop and nurture the key relationships that help grow business: and Salesforce.com.
How Do They Stack Up?
In order to get a clear picture of how these products (and companies) stack up against each other, we need to make an apples-to-apples comparison. By using the same criteria as a basis for comparison, we can see how the products measure up. Some of the most important factors to consider when reviewing these (or any other CRM solution) are:
- Ease of use
- Total costs (upfront AND recurring)
- Deployment options (cloud-based, on-premise or both?)
- Accessibility (Microsoft Outlook, browser, smartphone, tablet, etc.)
- User interface familiarity
We’ve Done the Work for You
BroadPoint Technologies recently presented a webinar where we reviewed both of these great products and presented the business case for Microsoft Dynamics CRM 2011. The webinar, entitled “Microsoft Dynamics CRM vs. Salesforce: Tale of the Tape” discussed the pros and cons of the products and gave you evaluation criteria to keep in mind when evaluating these two solutions. The is now available on the BroadPoint web site for viewing on-demand.
Contact BroadPoint, the , at (301) 634-2404 or [email protected] for more information on Dynamics CRM 2011 and how we can save you $150 per user if you make the switch now!
