Top Three Things I Learned at Extreme CRM 2011

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It was a great turnout at the premier partner event for Microsoft Dynamics CRM this year in Las Vegas; lots of excitement around the product and many interesting takeaways. Here are the top three things I learned while at the conference and I hope you’ll learn something too!

  1. First of all, Matt Keenan from Microsoft gave an excellent keynote about the Future of CRM. I learned that Microsoft has market momentum with 1200+ partners, 2M+ users, 30,000+ customers, and 2200+ CRM apps in the Dynamics marketplace. Amazing numbers indeed! He also focused on how the functionality of Microsoft Dynamics® CRM is tailored to productivity and helping companies do more with less. I think this resonates with many companies out there today trying to bounce back from the economic recession.
  2. Tony Clayton from Microsoft also gave an interesting presentation around CRM Online. Did you know that Microsoft has committed $2.3B to the cloud infrastructure so far? They’ve also created state-of-the-art datacenters with 30,000 engineers working on Cloud services, creating optimal public and private cloud flexibility. Today, Microsoft has 150,000 concurrent users, .40 second average response time, and 16.87 million transactions per day.
  3. In addition to some interesting statistics around CRM, a few presentations focused on the issues users have with CRM. One of which was integrations. Some companies plunge into integrations before they know for sure if they even need it. There are alternatives that could save users time and money, such as SSRS reporting, iFrame embedding, BI tools, and system integration instead of data integration. Whatever your situation, make sure you cover all the bases before moving into complicated integration of your CRM data.

All in all, I learned a lot while in Las Vegas for extreme 2011 and hope these three “takeaways” help paint a better picture about what Microsoft Dynamics CRM is about and how to handle some predominating issues in the CRM space today. If you have more questions either about CRM in general or how Microsoft Dynamics CRM can help your business, please don’t hesitate to contact us at Sikich.


By Jim Drumm with Sikich, Chicago IL Microsoft Dynamics CRM partner serving IL and MO


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