Since its inception, has been a leader in providing innovative relationship management solutions to small and mid-sized businesses. It has proven itself time and again to be a powerful business productivity tool that has helped midmarket businesses maximize their marketing dollars, win more sales more efficiently, delight their customers, and optimize every business relationship interaction. In recent years, it has stood out from the midmarket CRM solution pack by offering the power of choice in deployment (either on-premise or online) to customers along with the ability to easily change deployment methods.
However, critics of Dynamics CRM have perennially passed it over in discussions of leading enterprise level CRM solutions, focusing instead on the traditional players, like Oracle Siebel CRM. These critics have failed to see how Dynamics CRM addresses enterprise specific business and IT requirements through its:
- Role-tailored user experience
- Easy configuration of screens, workflow, and data model
- Web services integration
- Flexible SOA platform
- Enterprise scalability
Microsoft has hundreds of enterprise customers world-wide using Dynamics CRM to enhance their relationship-driven business processes. However, there is one that they are particularly excited about. This organization is a global enterprise, with more than 40,000 sales, marketing and service professionals in more than 100 countries around the world managing relationships with more than 145,000 business customers and partners. They were running an outdated Siebel solution that was difficult to use, required excessive time to input information, allowed data to get lost and, because users disliked the system, adoption was dismal, leading to overall lost productivity for the company.
Like most organizations considering a new business management solution, this company wanted a CRM system that could be used enterprise-wide, provide flexibility to customize to the needs of various business groups, be easy to deploy and, most of all, would deliver measurable value. They used traditional criteria to assess their options and decided to implement Microsoft Dynamics CRM. Now that the implementation is complete and they are free of Siebel CRM, user satisfaction is at an all-time high with 90 percent adoption in the first 30 business days. Additionally, the company has saved $10 million a year in reduced operations and support costs and has realized more than $80 million in sales productivity gains.
So who is this satisfied Dynamics CRM customer?
It’s Microsoft.
to see if it is a better fit for your enterprise organization.
By Socius, a City, and California
