Microsoft Already Among The CRM Software Vendor Giants

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Microsoft released the first version of Microsoft Dynamics® CRM not too long ago, back in 2003. Throughout this time, there have been ups and downs, but huge strides have been made.

Microsoft seems to have the upper hand because of the commonality of their products. Microsoft Dynamics CRM looks and feels like the applications companies use every day, such as Outlook or SharePoint. People are comfortable with the usability and this has really paid off for Microsoft in the CRM market. William Band, vice president and principal analyst at Forrester Research Inc. says, "Microsoft now has more than 1 million CRM users, which only a handful of vendors can say.” So after only 8 years, Microsoft is playing with the big dogs…and they have a lot more going for them since the recent release of Microsoft Dynamics CRM 2011. Let’s check it out:

  • Integration: Not only does Microsoft Dynamics CRM look and feel like other Microsoft applications, it seamlessly integrates with other Microsoft products as well. This helps streamline daily business tasks for everyone at your company.
  • Business Intelligence: Microsoft has also boosted the reporting capabilities within Microsoft Dynamics CRM. Without good tracking of your customer information and buying trends, your company cannot gain valuable insight that helps you make critical business decisions.

Microsoft Dynamics CRM 2011 addresses limitations previously experienced in older versions around integration and business intelligence and has definitely caught the attention of its competition. Visit our website for more information on what’s new in Microsoft Dynamics CRM 2011 and contact us with any questions.

By Jonathan Taub, Rimrock Corporation Canadian Microsoft Dynamics CRM Partner

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