There are so many capabilities within Microsoft Dynamics CRM that provide benefits which have a direct impact on a company’s profitability. What are these benefits, and how can your company ensure it recognizes these benefits?
Microsoft commissioned Forrester to complete a study on
Bottom line: Ledgeview’s initial goal for our customers is user adoption. We focus our sales training on the key aspects of CRM that will make their jobs more effective.
Bottom line: We encourage our clients to look at their customers from a 360 degree view by making sure that all departments that touch a customer have access to key information. Meeting a customer’s needs comes first and you need a tool that supports customer service across the organization.
3. Reduced Cost Of Sales – During
Bottom line: A thorough design process prior to CRM implementation is essential for determining how work flows and how sales processes can become more effective using CRM.
4. Faster Revenue Recognition from Improved Deal Conversion – using Microsoft CRM for communications and information sharing throughout the organization helps companies fine tune their sales cycle resulting in a reduction of the overall time it takes to close a sale.
Bottom Line: Lead generation management and organized sales processes help the sales people focus on the most promising opportunities, and potentially shortening the sales cycle.
5. Marketing Cost Avoidance –the ability to build targeted marketing lists from relevant customer data enables companies to generate targeted messaging. Analytics tools for evaluating historical sales and win/loss data will enable a company to target areas they already excel at, and focus on areas where they are looking for more sales growth. Marketing dollars can be more effectively used and analyzed for effectiveness.
Bottom line: Marketing needs to be top consideration when designing the data elements within CRM. This enables
By Ledgeview Partners – Wisconsin based Microsoft Dynamics CRM Partner serving the Midwest and Heartland regions