Understanding the Growth of Software as a Service (SaaS) for CRM

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Some analysts believe that the tough economic conditions have resulted in the growth of the SaaS-based marketing model. This is because SaaS provides companies with a cost-effective option of accessing a software-as-a-service instead of implementing the entire package software. Thus, companies are adopting new technologies such as SaaS-based CRM that can substantially reduce their costs.

The increasing use of Web-based computing and popularity of Web-based applications have also fueled the growth of SaaS-based CRM. Furthermore, companies are exploring new mediums to enhance the customer experience through the adoption of SaaS-based CRM. According a report on forresterresearch.com, SaaS will more than double from 7% of software investment in 2010 to 16% in 2013.

CRM Software and productivity applications are well-suited for SaaS. Their broad user base — including employees, customers, and partners — makes accessibility a requirement and one that SaaS can easily provide. Some CRM attributes that hinder SaaS adoption include a large amount of data, high security, and varied maturity of products. Although blogs and wikis are almost fully SaaS, and email and collaboration are following suit, content management programs are still relying mainly on traditional services.

If you’re interested in learning more about SaaS for Microsoft Dynamics CRM, please contact us. Sikich is an Illinois-based Microsoft Gold Certified Partner specializing in the implementation of Microsoft Dynamics CRM. We work with over 4000 customers in 4 states: Illinois, Indiana, Missouri and Kansas, in a variety of industries with a focus on manufacturing and distribution, professional services, education, and not-for-profit.

By Jim Drumm with Sikich, Chicago IL Microsoft Dynamics CRM partner serving IL and MO

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