The True Cost Savings of Microsoft Dynamics CRM 2011 Compared to or SugarCRM

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An exciting post was released today by Michael Park, including actual dollar amount savings for real customers who have switched from other CRM products to Microsoft Dynamics CRM 2011. While the article mentions how successful Microsoft has been with the product, that’s of little consequence to customers--what they really want to know is why should I buy this over something else, like or sugarCRM?  Well, the post outlines how one new CRM 2011 customer has 300,000 reasons.  Here are a few more compelling bottom-line benefits cited in the article:

  • This company is saving $300,000 annually after switching to Dynamics CRM 2011.
  • The switch from took only 2 weeks.
  • The company became so efficient they tripled their number of sales agents
  • The system is so flexible the customer is going to use it to support other areas of their business

The extensibility of Microsoft Dynamics CRM has long been touted, but now a steady stream of real-world examples are coming in that showcase just how efficient and flexible the system is.  From a medical supplier that uses CRM 2011 to simplify sales-follow up after trade shows, to tracking compliance of their medical devices, to unifying marketing efforts from location to location, the opportunities for cost-savings go on and on.

I’m usually quite cautious about new Dynamics releases, and the hype that often follows them. I’m not quick to jump on the Microsoft “promotion” bandwagon. But I’ll tell you, CRM 2011 makes it tough to be a skeptic.

So if you’re looking for reasons to adopt a new CRM system, Dynamics CRM 2011 is well worth a look.

Feel free to contact me with any questions you may have: Donna Krizik, Feterick & Associates, Inc  847-795-8200 x202 or

Submitted by Feterick & Associates, Inc –an Illinois Dynamics CRM 2011 Partner.

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