3 Business Benefits You Should Expect from Your CRM Software

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FBy definition, customer relationship management (CRM) software leverages technology to more efficiently identify and capture qualified leads, convert them into customers, and cultivate loyal relationships that keep customers in the fold for years to come. But what does this look like in tangible business terms? What are the bottom line benefits you should expect to justify your CRM investment? 

 Make sure your CRM software generates these 3 benefits for your company. 

 1. Accelerated sales growth 

 Your CRM solution should be intuitive and easy-to-use so your sales reps can spend more time on selling and making money for your company. 

 Features to look for: 

  • In-depth, comprehensive lead and customer data aggregated from sales, marketing, customer service, finance and other departments across your organization. This empowers your reps to more effectively pinpoint new business and cross-selling opportunities.
  • Robust mobile access so reps can get the information they need, when they need it, to close sales and service customers out in the field.
  • Lead tracking capabilities that equip sales and marketing departments to quickly identify high-quality leads and route them to the most appropriate resource.
  • Efficient, single-entry processes to reduce administrative work for reps and increase time for selling.  

2. Intelligent marketing that drives sales Your CRM solution should eliminate time-consuming inefficiencies and bottlenecks to executing successful marketing initiatives and capture useful data that equips management to track campaign effectiveness and make intelligent marketing investment decisions.

 Features to look for:

  • Real-time collaboration tools that foster teamwork between sales and marketing personnel – to create campaigns that meet the objectives of both departments and the company as a whole.
  • Pre-built, effective marketing campaign templates that expedite campaign development
  • Flexible workflows and guided dialogues to simplify lead qualification, budget approval, and lead follow-up processes.
  • Real-time dashboards and useful pre-built reports to track campaign performance and guide decisions to improve effectiveness and generate greater return on investment (ROI).

3. Reduced escalations  Your CRM solution should equip your customer service staff to respond quickly and appropriately to customer issues and requests – and build greater customer loyalty that translates into future, often more profitable, sales.

 Features to look for:

  • Intuitive, easy-to-use case management capabilities that streamline case creation, tracking, and resolution processes – to help reduce number of escalations and cost per incident 
  • Comprehensive customer history to give customer service reps the information they need to more effectively resolve cases
  • Web-based self-service capabilities that empower customers to find answers, create their own cases, and schedule service appointments online, at their convenience, 24 hours a day, seven days a week  

Does your CRM produce these benefits? Microsoft Dynamics CRM 2011 generates these business benefits and more. To learn more about its capabilities and explore whether Dynamics CRM is a good fit for your business, contact ERT Group at 954-825-0888.

Enterprise Resources Technology Group, Inc. (ERT Group) is a technology consulting firm that empowers companies to grow and succeed with business solutions that streamline processes, improve productivity, and squeeze more profit from operations. ERT Group is a Florida Microsoft Gold Certified Partner and a 2010 President’s Club member for Microsoft Dynamics – offering Microsoft Dynamics CRM and Microsoft Dynamics ERP



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