The competition between Microsoft Dynamics CRM 2011 and Salesforce.com continues to heat up, and as Nucleus Research stated, Microsoft has taken the gloves off. Increased functionality and new capabilities, combined with an aggressive pricing strategy, have positioned Microsoft Dynamics CRM as a top contender as a cloud application vendor.
Functionalities and Capabilities
- Familiarity and ease of use through Microsoft Outlook integration, a “ribbon view” option, browser-based and mobile access, RoleTailored design, and advanced user personalization
- Extended business intelligence analytics and experiences through guided process dialogs, real-time dashboards and support for Microsoft PowerPivot
- Connected experiences though flexible cloud development, social media connectors, Windows Azure interoperability, contextual Microsoft SharePoint capabilities, and the new Microsoft Dynamics Marketplace which enables customers to quickly search, discover, and apply industry-specific applications and solution extensions from Microsoft and its partners to help them accelerate and extend their CRM and ERP implementations
Promotional Pricing Incentives
Now through June 30, 2011, organizations that make an initial purchase of Microsoft Dynamics CRM Online can save $10 per user per month for the first year of their contract, making the per user per month price for Dynamics CRM Online an industry low of $34 (compared to Salesforce.com’s list price of $65 for the Professional Edition and $125 for the Enterprise Edition). In addition, Salesforce.com and Oracle customers that switch to Microsoft Dynamics CRM Online between now and June 30, 2011, can take advantage of the Cloud CRM for Less offer through which they will receive up to $200 per user, which can be applied for services such as migrating data or customizing the solution to meet unique business needs.