How CRM Software Relates to Account Management

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Companies revolve around one thing: the clients. This can be easy to forgotten when dealing with a lot of annoying complaints or late payments, but at the end of the day, no clients means no business. Since there’s no getting away from them, you have to figure out how to manage all of your clients with as little headache as possible. The advent of the computer reduced the need for cumbersome and annoying paperwork, but if you’re still relying on a traditional, exposed database, you’re stuck in the 1990s.

Depending on the size and focus of your company, managing client and consumer accounts might be a small part of your work day or the driving force behind your business. Whether its ten minutes or ten hours, nobody wants to spend their time wrestling with a finicky database. Properly implemented CRM (Customer Relationship Management) software can streamline this process.

Managing accounts involves storing, sharing, comparing, integrating, and reviewing business information about consumers. This information can be data like a customer’s name, contact information, number of branch visits, amount of money spent on products and services, average visit time, etc. Typically, data analysts would have to pore over this data, finding the trends and correlations that you can exploit to enhance your marketing efforts and profitability.

CRM software can aid with this process in a number of ways. First of all, CRM software can automate the analysis and correlating process. By automatically analyzing and correlating this data, it will allow your business to efficiently target classes of customers with appropriate marketing material. Say you discover that customers are not spending much time in your branches – you could then tailor your efforts around retaining customer visits. Say that you find that your customers are generally unaware of any promotions you try to run – you could then start programs to better inform your customers of opportunities.

Even if you aren’t in marketing, or whatever department needs to see and make use of this information, CRM software is structured such that anyone can access the data. By storing all the information in a single, central database, anyone with access to that database can call up and work with the requested data. This will help your teams communicate and share data. A CRM implementation’s communication abilities don’t end there, either.

Modern CRM software, such as Microsoft Dynamics CRM,  will have multiple links to all information resources in an organization, multiple ways to receive and update data, adaptability to several operating systems, capability to handle proprietary document formats (word documents, images, tables, etc), operability both on and offline, internet connectivity to accelerate data tracking and recovery, and functionality like sales forcasting, partner tracking, custom reporting, contact management, product management, and lead routing. CRM software even provides account management benefits down at the sales level. With a modern CRM system, a sales associate will be able to efficiently serve your customers by tracking actions related to customer accounts and present any sales opportunities.

While it may be tempting to stay with a traditional account management system, the costs in terms of time may far outweigh the money spent on a upgrade. Try it for yourself, request a free trial version of Microsoft Dynamics CRM.

By Interdyn BMI, Minnesota Microsoft Dynamics CRM Experts

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