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We Live the Same Life As Our Clients, Because Microsoft Dynamics CRM is Our CRM Software System, Too

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By Justin Languirand, Altico Advisors

I was scrolling through some of our posts on the CRM and ERP Software Blogs and found one that our own President, Mike Kean wrote about an often overlooked software selection criteria.  Mike pointed out that none of the articles on software selection suggest that a prospect should find out if the vendor is actually using the software system that is being recommended? 

 As Mike pointed out, how can vendors really understand what it’s like to run a business on the recommended product if they are not using it themselves?

And I can only second Mike’s emotion when he said that at Altico Advisors, we live the same life as our clients because we run our business on all of the products that we represent – Microsoft Dynamics GP (formerly Great Plains) as our accounting and ERP system , Microsoft Dynamics CRM for sales, marketing, and service management, Microsoft SharePoint Services for collaboration and document management, and a variety of Microsoft Business Intelligence (BI) tools for business and financial analytics

Every person in our company, from the CEO to the office manager and from the CRM consultants (that’s me) to the sales reps, use Microsoft systems to do their jobs.  The sales team tracks leads, prospects and opportunities in Dynamics CRM.  The marketing team tracks campaigns in Dynamics CRM.  The consultants log incidents and help desk follow up in CRM. The accounting department tracks service contracts in Dynamics CRM.   

Think about it this way.  If the owner of a Honda car dealership is driving a Mercedes, would that inspire your confidence in the Honda that he or she is trying to sell you?

 Submitted by, Altico Advisors, Microsoft Dynamics CRM Partner for Massachusetts (MA)

One Response to “We Live the Same Life As Our Clients, Because Microsoft Dynamics CRM is Our CRM Software System, Too”

  1. CRM says:

    CRM is essential for growing businesses, but it is important to carefully select your CRM partner. This blog article “Don’t Make a CRM Buying Mistake : 7 Points to Consider Before Selecting Your CRM Solution” has advice on selecting a CRM solution. » Commence CRM Blog


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