As you are searching for a customer relationship management (CRM), one thing to keep top of mind is how it will work with your current business management solutions, including your enterprise resource planning (ERP) software. While there are countless benefits to integrating your new CRM solution with your ERP solution, there are also a number of drawbacks and potential pitfalls to be aware of before you jump into an integration project with two feet.
So how do you know if integrating your business solutions is worth the risk?
Alesa Lightbourne, Ph.D. addresses this very issue in a new white paper published by Socius, an Ohio-based Microsoft CRM and ERP partner, entitled:
The white paper cites industry analysts and researchers as well as business executives who have successfully integrated their solutions and are reaping substantial returns on their investments. Both Neundorfer, a clean technologies company near Cleveland, Ohio and Divisions, Inc., a facilities management company outside of Cincinnati, Ohio are featured in the paper as examples of organizations that have streamlined business processes and financially benefited from integrating Microsoft Dynamics CRM with their Microsoft Dynamics GP ERP solutions.