It’s no secret that the concept of cloud computing is becoming more and more mainstream for organizations. CRM “in the cloud” was given a head start with the introduction of
But what is “The Cloud”? The definition has certainly taken on a magical connotation, especially as it relates to CRM systems. When
Suffice to say, “The Cloud” boils down to where you want to host your CRM application. It’s a server and the IT infrastructure necessary to support your CRM system. That’s it in a nutshell. Do you want to host and manage your CRM system within your four walls, or do you want someone else to host and manage within their four walls? It isn’t magical and it isn’t new. “The Cloud” has been around since the advent of the mainframe computer, but it certainly has re-invented itself. The mainframe it back!
A good analogy would be staying in an extended stay hotel suite (CRM in someone else’s cloud) or buying a new house (CRM in your cloud). Clearly, there are costs and benefits in both models – and each customer needs to decide what is best for him. Do you want to rent a room and have someone else change your sheets, take care of the room maintenance, and always make sure your lights and heat are on – for one low monthly rental fee? Or do you want to purchase a house, be responsible for cleaning the inside, mowing the lawn, resetting a breaker or calling a plumber if your pipes happen to freeze – for one higher upfront purchase price?
“Homeowners” have the IT capacity to host CRM themselves and wish to
At AbleBridge, we’re seeing more organizations wanting to “deploy in the cloud” and feel this trend will continue into the foreseeable future. The “Hybrid Cloud” is a related concept that we feel will propel cloud computing as the number one CRM deployment option for most enterprises. A hybrid cloud is a cloud computing environment in which an organization provides and manages some resources in-house and has others provided externally.
Microsoft Dynamics CRM 2011 will provide more “hybrid cloud” options for customers and AbleBridge sees this being the start to a very exciting time in Microsoft’s cloud based CRM revolution.
by AbleBridge, your