What is XRM – Part 4, Private Equity Example

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In my last blogs, I discussed the concept of XRM (Xtended Relationship Management) which is building unique business applications by leveraging the extensibility of Microsoft Dynamics CRM.  I gave examples of companies that have used deployed XRM and how it helped them move their businesses forward.  In this installment, I will give an example of a company that used the extensibility architecture of Microsoft Dynamics CRM to make better investments in less time.

Our client is a private equity firm that manages investments in the oil and gas industry and as such, they are continually looking for investment opportunities.  This process entails evaluating a high volume of potential deals, narrowing down the list to those deals that will provide a high return on investment and those that match the objectives of their funds, and closing those deals.  The company had no centralized repository in which to track deal information, no standardized deal evaluation process, and no centralized visibility in to deal activities.  This resulted in inefficient deal evaluation process and lost opportunities.

After reviewing their business objectives and agreeing on their specific functional requirements, we designed a solution based on Microsoft Dynamics CRM.  We quickly created a new form for them to track their deal information as well as forms for Geological Formation, Fund and other required information.  We also related contacts to deals so that they could track which outside professionals were working on which deals in what capacity.  We created workflows to help streamline and automate the deal evaluation process and created a Deal Status Report that summarizes deal information, statuses, notes, and activities.

Team members now have a centralized tool for tracking, managing, collaborating, and reporting on deals.  Specialized deal information is readily accessible to deal team members and deal statuses are automatically updated as standard deal evaluation activities are created by the system and completed by users.  The result is more control of the deal process, more efficient deal evaluation, better deal decisions, and more deal opportunities.

To learn more about how XRM applications developed on Microsoft Dynamics CRM can benefit your organization, download a free whitepaper here.

By NexusTek – Colorado Microsoft Dynamics CRM Partner

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