Maximizer CRM vs. Microsoft Dynamics CRM: Which Solution Provides Maximum Functionality For Mid-Sized Businesses?

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Side-by-side comparisons of CRM software can be a great tool for organizations trying to find the right solution with the right feature set for their business.  Focus Research recently released just such a comparison between 11 of the most prominent on-premise customer relationship management systems on the market today. 

I looked at the features of Maximizer CRM vs. Microsoft Dynamics CRM to see how they stack up. 

Cost:  In the CRM Software pricing competition, Maximizer is the winner.  Their per-user pricing starts at $499 where as the Microsoft Dynamics CRM pricing for a full user is $995 plus server costs.  With such a large gap in pricing, there is obviously going to be a significant difference in functionality. 

Sales Force Automation (SFA) Features: 

Both products offer a full feature set of lead, opportunity, and territory management tools including analytics, real-time offline and mobile access, forecasting and tracking, and email marketing tools. 

 While Microsoft Dynamics CRM has direct integrations with other Microsoft Dynamics software including accounting and financial management business solutions like Microsoft Dynamics GP, Maximizer ties-in to QuickBooks accounting software.  This is the first hint that Maximizer is geared towards smaller organizations while Dynamics CRM is better suited to fit the needs of a growing small to mid-sized business. 

Service and Support Features:

The centralized case management features in Microsoft Dynamics CRM and Maximizer CRM are very similar.  Both provide automated creation, monitoring, and response mechanisms as well as searchable Knowledge bases and customized reporting. 

They both also have unique ways of streamlining service processes.  Microsoft Dynamics CRM provides team and group workflow so that customer data flows to the right people at the right time, while Maximizer provides an “at-a-glance dashboard” of service and support activity.  Both are viable ways of displaying this critical data; the question is: how do you want to see it?

Marketing Features: 

Both Maximizer and Dynamics CRM solutions contain similar marketing campaign planning, automation, and management tools.  At the center of Maximizer’s marketing functionality is email marketing automation including list and campaign management as well as anti-spam tools.  Microsoft Dynamics CRM’s email marketing functionality leverages elements of Microsoft Outlook, in which it is set.  

While Maximizer focuses on email functionality, Dynamics CRM focuses on workflow and connecting marketing to the rest of the organization.  The Microsoft Dynamics workflow model enables enhanced marketing and sales collaboration as well as automating information sharing through portals and reporting using other Microsoft applications. 

When you look at all of these functional areas together alongside cost, it appears that these two products are better suited for different types of organizations.  Maximizer has a slightly more limited feature set and integrates with small business tools.  Both of those facts, along with the lower user cost, indicate that it might be best suited for a smaller organization that does not have plans for significant growth.  On the other hand, Microsoft Dynamics CRM’s more robust feature set and direct integration with Microsoft Dynamics ERP solutions make it a better solution for mid-sized businesses or small business gearing up for long-term growth. 

Find out first-hand which CRM solution is right for your business:  Try Microsoft Dynamics CRM for yourself for 30-days!

By Socius, a Microsoft Dynamics CRM Partner based in Ohio

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